Brand Communications

In the industry of business, it’s all about the brand. With companies churning out similar products, it’s imperative for each one to differentiate itself from the others and make the consumers prefer their product. That is why branding has become an integral factor in the success of products like Tide, Colgate, Safeguard and Jollibee. The “brand” does not just give a name to the product but also gives it its identity and equity.

Since a product with strong brand equity is more likely to become a hit in the market, a strategic brand management is essential to any company. Let VFactor give your business the edge with our brand management service that will turn your company or product into a brand that people will recall, identify with and prefer.

Through our strategic brand management service, we will apply different aspects of brand communications to increase a product’s value to the consumer. These are public relations, marketing, advertising and events. Through these four disciplines, we will be able to ensure brand recall, enforce your brand equity and create affinity with your target market.

VFactor will design and implement a communication program suitable to the needs and requirements of your brand. These efforts will not only build up but measure and manage brand equity to enhance the profitability of your brand strategies now and beyond.

VFactor will not only show you your brand in the eyes of the public but will also recommend and oversee active efforts to build up and protect your brand.

Advertising Public Relations Marketing
Television Advertising Organizational Communication Marketing Research
Radio Advertising Financial Public Relations Business Planning
Online Advertising Product Public Relations Pre & Post-Sales
Promotional Activities
Visual Communications Crisis Public Relations